We process your personal data based on the following legal grounds:

• Contract: Processing is necessary to fulfil our contract with you (e.g., fulfilling an acquisition or providing bespoke services).
• Legitimate Interests: Processing is necessary for our legitimate interests (e.g., securing our network, analysing sales trends, or improving our services), provided your rights do not override those interests.
• Consent: Where required by law (e.g., for direct marketing emails like the Capsule Collection list), we obtain your explicit consent.

Your information is used exclusively to facilitate our services:

• To complete acquisition reservations and process payments.
• To arrange bespoke, insured shipping and delivery logistics.
• To tailor curatorial advice and personalized service proposals.
• To notify you about our exclusive events, fairs, and new collection launches.

We do not sell your personal data. We only share information with third parties when necessary for the provision of our services:

• Logistics Partners: Insured carriers and freight forwarders (to arrange delivery).
• Financial Processors: Payment gateways (to process transactions securely).
• Legal/Compliance: As required by law, to governmental bodies or regulatory authorities.

Under the GDPR, you have the right to:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request correction of inaccurate or incomplete data.
• Erasure (“Right to be Forgotten”): Request the deletion of your data, subject to legal obligations.
• Object: Object to the processing of your data for direct marketing purposes.

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. Acquisition records are typically retained for six years for financial compliance.

If you have any questions or concerns about this policy or wish to exercise your rights, please contact  DE MIDDEL (Owned by Axolotles ltd) data controller at:studio@demiddelpuch.com, Address: 209 Fulham Road, London SW10 9PJ